International Conference on Eurasian Economies
17-18 September 2013 – St. Petersburg, RUSSIA
Paper detail
Paper ID : 600
Status : Paper published
Language : Turkish
Topic : Natural Resources and Environment
Presenter: Ph.D. candidate Çetin Kalburan
Session : 4D Çevre
Ecological Environment Friendly Business Approach: The Example of Unilever
Ekolojik Çevreye Duyarlı İşletmecilik Yaklaşımı: Unilever Örneği
- Ph.D. candidate Çetin Kalburan (Pamukkale University, Türkiye)
- Assoc. Prof. Dr. Selçuk Burak Haşıloğlu (Pamukkale University, Türkiye)
Abstract
Environmental awareness has increased as a result of disruption of the ecological balance. As consumers' concerns about the natural environment have been increasing with each passing day, consumers act environmentally-friendly in developed societies. In fact, environmental awareness is not only for consumers, but also it is important for companies. Because the companies are required to meet consumers' needs and expectations. Many companies are implementing environmental awareness within the framework of green marketing practices. They also try to be superior to their competitors. In today's world, companies must be sensitive to the ecological environment in order to be able to survive and compete.
JEL codes: M31, Q50
Kalburan, Çetin, Haşıloğlu, Selçuk Burak (2013). "Ecological Environment Friendly Business Approach: The Example of Unilever" in Proceedings of International Conference of Eurasian Economies 2013, pp.976-982, St. Petersburg, RUSSIA.
DOI: https://doi.org/10.36880/C04.00600
