International Conference on Eurasian Economies
29-31 August 2016 – Kaposvár, HUNGARY
Paper detail
Paper ID : 1477
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Assoc. Prof. Dr. Gülay Tamer
Session : 4C Sağlık Ekonomisi
Aeshetic Medicine Center: Strategic Objectives of Management in Health Institutions
Sağlık Kurumlarında Yönetim ve Estetik Tıp Merkezlerindeki Stratejik Hedefler
- Assoc. Prof. Dr. Gülay Tamer (Istanbul Beykent University, Türkiye)
Abstract
Healthcare is the world’s largest industries today. Incorrect decisions which have been taken in any industrial enterprise would impact year-end balance sheet or in worst case scenario, temporary economic downturns. However, mistakes which are made in the management of health industries would end up lowering quality of human life which could give rise to deterioration of the welfare society. Management philosophy of the health care institutions has a direct impact to solution of health issues. Therefore, their approach of management play an important role in the development of quality of life. Knowledge and individual skills of those involved in the management of health managers at different levels of organization is crucial for the future of the company and consequentially for welfare of nation. In this study; Aesthetic Medicine which is one of the most exclusive and ever-developing areas of health institutions has been analyzed. These institutions aim to enhance their social perception by improving their appearance with noninvasive aesthetic treatments and by providing preventive treatments to maintain their youthful appearance. The frequency of the applied treatments in aesthetic medical institutions varies according to their clients' economic welfare, socio-cultural evolution of their society, sex, age range and many other sociological parameters. In order to meet the expectations in health institutions, it is crucial to determine the correct customer profile by utilizing present opportunities of the sector. This study is prepared to present an approach to create sectoral innovation by drawing attention to self-renewing business growth methods for aesthetic medicine management.
JEL codes: I11, I12, I15
Tamer, Gülay (2016). "Aeshetic Medicine Center: Strategic Objectives of Management in Health Institutions" in Proceedings of International Conference of Eurasian Economies 2016, pp.487-495, Kaposvár, HUNGARY.
DOI: https://doi.org/10.36880/C07.01477
