Paper ID : 1712
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Ph.D. Candidate Erhan Boğan
Session : 5D Turizm
A Research on Effectiveness of Web Sites in Announcing Corporate Social Responsibility Activities of Chain and Group Hotels: The Case of Turkey
Zincir ve Grup Otel İşletmelerinin Kurumsal Sosyal Sorumluluk Faaliyetlerini Duyurmada Web Sitelerinin Etkinliği Üzerine Bir Araştırma: Türkiye Örneği
- Ph.D. Candidate Erhan Boğan (Sakarya University, Turkey)
- Asst. Prof. Dr. Şevki Ulama (Sakarya University, Turkey)
- Prof. Dr. Mehmet Sarıışık (Sakarya Applied Sciences University, Turkey)
The term ‘Corporate social responsibility’, which is regarded as one of the most important way of developing good relationships between hotels and their stakeholders, provides competitive advantage to companies in long term. Hotel managers possessing a strategical awareness announce these activities they organize for public interest both in their web-sites and via different communication tools. Studies on this subject were scanned and it has been realized it has not been sufficiently examined how efficiently hotels in Turkey use web-sites which are a quite effective tool for announcing corporate social responsibility activities. The main purpose of this study aiming at filling this gap in literature is to analyze corporate social responsibility reports included in web-sites of chain and group hotels in Turkey. Scope of corporate social responsibility and sustainability reports in web-sites of hotel was discussed in terms of stakeholders (employees, society, customers and environment) and examined via content analysis. In addition, communication techniques that hotels use so as to announce these activities were researched. As a result of examination, any statement related to corporate social responsibility could not be found in web-sites of almost half of hotels. It was determined the number of hotels allocating a separate section for corporate social responsibility in their corporate social responsibility, sustainability or annual reports is quite low. From a general perspective, it was found out chain and group hotels in Turkey could not effectively use web-sites for announcing corporate social responsibility activities. Results were obtained through the analysis of findings and suggestions for hotel managers were developed accordingly.
JEL codes: M14, L83
Boğan, Erhan, Ulama, Şevki, Sarıışık, Mehmet (2016). "A Research on Effectiveness of Web Sites in Announcing Corporate Social Responsibility Activities of Chain and Group Hotels: The Case of Turkey" in Proceedings of International Conference of Eurasian Economies 2016, pp.727-733, Kaposvár, HUNGARY.
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Session 5D: Turizm