International Conference on Eurasian Economies
5-7 October 2017 – Bishkek, KYRGYZSTAN
Paper detail
Paper ID : 1960
Status : Paper published
Language : English
Topic : Sectoral Analyses
Presenter: Asst. Prof. Dr. Barış Batuhan Geçit
Session : 1A Microeconomics
Effect of Price and Brand on Purchase Decision – An Application on Turkish Smart Phone Consumers
Effect of Price and Brand on Purchase Decision – An Application on Turkish Smart Phone Consumers
- Asst. Prof. Dr. Barış Batuhan Geçit (Istanbul Beykent University, Türkiye)
- Asst. Prof. Dr. Murad Kayacan (Istanbul Beykent University, Türkiye)
Abstract
Purpose of this study is to discuss whether brand and price has a significant effect on consumers’ smart phone purchase decision in Turkey. For this purpose; a survey has been conducted to the Turkish smart phone consumers about the factors affecting their smart phone purchase decision. The results obtained from the survey has been analyzed by using IBM SPSS program. According to the results obtained from the survey the model is accepted as p value of the model is smaller than 0,05. According to the analyze both brand and price has a significant effect on Turkish consumers’ smart phone purchase decision as both variables' p values has been found to be smaller than 0,05. Brand has a positive effect on consumers' smart phone purchase decision whereas price has a negative effect on consumer's smart phone purchase decision.
JEL codes: M31
Geçit, Barış Batuhan, Kayacan, Murad (2017). "Effect of Price and Brand on Purchase Decision – An Application on Turkish Smart Phone Consumers" in Proceedings of International Conference of Eurasian Economies 2017, pp.2-6, Bishkek, KYRGYZSTAN.
DOI: https://doi.org/10.36880/C09.01960
