International Conference on Eurasian Economies
11-13 June 2019 – Famagusta, Turkish Republic of Northern Cyprus
Paper properties
Paper ID : 2326
Status : Paper published
Language : Turkish
Topic : Sectoral Analyses
Presenter: Asst. Prof. Dr. Azamat Maksüdünov
Session : 1D Turizm
Evaluation of Hotel Websites Using Content Analysis: A Study in Bishkek
Otel Web Sitelerinin İçerik Analizi Yöntemiyle Değerlendirilmesi: Bişkek’te Bir Araştırma
- Asst. Prof. Dr. Azamat Maksüdünov (Kyrgyz-Turkish Manas University, Kyrgyzstan)
Abstract
With the rapid expansion of the internet corporate websites are becoming an important tool of communication with target markets. The target markets of the hotels go beyond the borders of the country and can be anywhere in the world. Effective use of the corporate web sites is an important factor that affects the success of hotel enterprises in the competitive environment. In this context, the main purpose of this study is to evaluate hotels’ web sites in Bishkek and to reveal the situation in terms of characteristics that should be in their web pages. A total of 30 hotel websites have been reviewed. Data was obtained from hotel web sites using an evaluation form. Percentage and frequency techniques were applied to analyze the data and results are given by hotel types (three or four stars). According to the results, it was found that hotels’ web sites are not sufficient in terms of required features and both three and four star hotels demonstrate same performance. In particular, it can be said that the hotel web sites are very poor in terms of information about the destination. Hotels should benefit from the results of academic studies and, if necessary, to conduct their own researches in order to have an effective web sites.
JEL codes: Z33, Z39
Maksüdünov, Azamat (2019). "Evaluation of Hotel Websites Using Content Analysis: A Study in Bishkek" in Proceedings of International Conference of Eurasian Economies 2019, pp.416-422, Famagusta, Turkish Republic of Northern Cyprus.
DOI: https://doi.org/10.36880/C11.02326
